Glossary entry

Deutsch term or phrase:

Besuchsplannung

Englisch translation:

planning detail visits (to prescribing providers)

Added to glossary by Donald Jacobson
Dec 9, 2014 21:54
9 yrs ago
1 viewer *
Deutsch term

Besuchsplannung

Deutsch > Englisch Medizin Medizin: Gesundheitswesen
Pharma Branche:

Verkaufserfolge in der Pharma-Branche durch professionelle Besuchsplanung

Is there an established term for it in EN?
Change log

Dec 14, 2014 14:33: Donald Jacobson Created KOG entry

Discussion

Jonathan MacKerron Dec 10, 2014:
@ Donald - obviously but we still don't know exactly what lirka is referring to here, and this fact might change the translation.
Donald Jacobson Dec 10, 2014:
Whom? usually doctors, PA's, and NP's, but there can be visits to formulary committees at. hospitals, HMO's and pharmacies. Those would be largely discussions with dispensers, with occasional prescribers present. They are all referred to as detailing or product detailing visits.
Jonathan MacKerron Dec 10, 2014:
Who's visiting whom??

Proposed translations

+1
24 Min.
Selected

planning detail visits (to prescribing providers)

This is the language used by pharmaceutical reps in my office frequently.

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Note added at 4 hrs (2014-12-10 01:59:42 GMT)
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Scheduled or scheduling could also be used.

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Note added at 21 hrs (2014-12-10 19:17:40 GMT)
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What is pharmaceutical detailing? - Definition from WhatIs.com
searchhealthit.techtarget.com/.../detailing
Mobile-friendly - Detailing is a marketing technique used by pharmaceutical companies wherein a pharmaceutical representative visits ...
Detail/Detailing - The Pharma Marketing Glossary
www.glossary.pharma-mkting.com/detail...
A Detail is a presentation to a physician or other healthcare professional by a pharmaceutical sales representative.
Pharmaceutical marketing - Wikipedia, the free encyclopedia
en.m.wikipedia.org/.../Pharmaceutical_m...
Mobile-friendly - Pharmaceutical companies are cutting back mostly in detailing and sampling, while spending in mailings and print ...
‎To health care providers - ‎To users - ‎Economics - ‎Regulation and fraud
Images
Image result for pharmaceutical detailing
Image result for pharmaceutical detailing
Image result for pharmaceutical detailing
More images for pharmaceutical detailing
The Devil Is in the Detailing - Modeling physician choice of ...
insight.kellogg.northwestern.edu/.../the_d...
Mobile-friendly - Feb 1, 2010 - Pharmaceutical companies spend billions of dollars annually to support the activities of sales ...
What does e-detailing entail? How digital marketing is shaping the ...
Example sentence:

The rep told me she had detail visits planned at 4 other offices later this afternoon.

Peer comment(s):

agree Susanne Schiewe
10 Stunden
Thanks, Susanne!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks, this was new to me, but good to know!"
+1
9 Min.

Visit planning

It probably refers to visiting doctors in order to promote a new/existing treatment/drug, so I'd go with the simple "visit planning":

http://www.ncbi.nlm.nih.gov/pubmed/8518344
http://www.experionaustralia.com.au/fieldmax-pharma/
Peer comment(s):

agree Johannes Gleim : I had also to plan my visits (factory inspections) until my retirement.
1 Stunde
At least you didn't have to deal with these impatient doctors only waiting to hear about the seminars you can offer ;)
neutral Cilian O'Tuama : Retired JGleim above considers himself an expert in an engineering context... Doesn't everyone plan one's visits?
2 Stunden
neutral Donald Jacobson : In medicine these are specifically called detail visits.
12 Stunden
Something went wrong...
+1
9 Stunden

call planning

Peer comment(s):

agree Harald Moelzer (medical-translator)
54 Min.
Danke schön, Harald. Frohes Schaffen!
Something went wrong...
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