English to Serbian Other Internet, e-Commerce digital labour platforms

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The dominant narrative surrounding labour platforms is one of empowering entrepreneurship. To that extent, platform firms like Uber, Deliveroo, TaskRabbit and UpWork position themselves as intermediaries that provide infrastructure and market access that enables workers to run their own businesses. However, the primary business goal of labour platforms is the creation of an efficient or well-functioning market that can increase the platform’s market share – not the empowerment of workers as entrepreneurs.

This paper proposes a framework for understanding exploitation, which comprises five elements that are influenced by platform design. The presence of these characteristics indicates the propensity for the platforms to contribute to worker exploitation.

Finally, the fifth section lays out the impact of feedback loops in highly networked platform markets and explains how these loops exacerbate worker
exploitation. Two scenarios are explored in this last section: the role that feedback loops play in the dynamics between competing platform markets, particularly markets where network effects result in one dominant firm, and the role that feedback loops play in increasing inequality within the ecosystem, particularly as they might contribute to issues of bias and discrimination.