With so many consumers starting and ending their grocery buying on these sites, it's important for brands to rise to the surface the way they would with a typical end-aisle display or coupon. (TotalRetail)

The merchandise planner can now experiment with “what-ifs” – look at the impact of changing the timing or duration of the markdown or combining that markdown with an end-aisle display. On the online channel, the planner can try different product placement strategies on the web site, discounts or free shipping and review the impact on forecasted orders. (The Consumer Goods Forum)

Once you’ve managed to blend function and design, as well as balance product security with interaction, there’s one last decision you need to make: the location of your POP display. To make this decision, consider proven consumer psychology data, which suggests that an end-aisle display will increase sales by 30%, simply due to increased visibility (Vulcan Spring)