Dec 25, 2020 00:59
3 yrs ago
6 viewers *
English term
run of press (ROP)
GBK
English to Ukrainian
Marketing
Advertising / Public Relations
Definition from
Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.
Example sentences:
The main benefit of ROP ads is they can cost quite a bit less than other print ads. (mediaspace solutions)
But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. (themediaonline)
Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. (Industry Surveys Publishing & Adv.)
Proposed translations
(Ukrainian)
4 | Наданий на розсуд редакції; на розсуд видавця | Vladyslav Golovaty |
Change log
Dec 3, 2020 16:32: changed "Kudoz queue" from "In queue" to "Public"
Dec 25, 2020 00:59: changed "Stage" from "Preparation" to "Submission"
Dec 28, 2020 02:58: changed "Stage" from "Submission" to "Selection"
Jan 4, 2021 02:00:
Jan 24, 2021 01:56:
Feb 23, 2021 01:56:
Proposed translations
5 hrs
Наданий на розсуд редакції; на розсуд видавця
Definition from
wooordhunt.ru:
run-of-paper, run of press advertisement - це оголошення, яке може бути розміщене на будь-якій сторінці (на розсуд редактора)<br />[вибачте за російське посилання]
Example sentences:
Будь-яке оголошення, при потребі, може бути відредаговане та класифіковане на розсуд редакції (vitryna.com.ua)
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