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Glossary entry

French term or phrase:

signes de ralliement

English translation:

rallying signs

Added to glossary by Joanne Nebbia
Jul 24, 2018 09:52
5 yrs ago
5 viewers *
French term

signes de ralliement

French to English Marketing Business/Commerce (general) Franchising
Les signes de ralliement de la clientèle: Le franchiseur garantit au franchisé la jouissance de signes de ralliement de la clientèle mis à sa disposition. Il doit notamment lui garantir la validité de ses droits sur la ou les marques, et/ou enseignes dont l’usage est conféré à quelque titre que ce soit, au franchisé.
It refers to the group of items used to attract customers to a particular brand/product... I can't find any specific translations - but it seems like there should be one (a group term for logo/trademark/brand/ID etc). Thanks in advance
Proposed translations (English)
4 +2 rallying signs
4 signs attracting clientele
2 promotional materials

Discussion

Kevin Oheix Jul 25, 2018:
Ideas Brand (equity?), trademark, trade dress feature and other hallmarks.
Signs identifiable in the minds of clients.
Identifiers or identifying signs engaging to the clients.

Rallier = reach (ex: by introducing a product), build support, engage

'1. Les signes de ralliement de la clientèle

En effet, le franchisé, en l'occurrence vous, dispose de signes de ralliement de la clientèle, c'est-à-dire que vous pourrez jouir des droits sur la ou les marques et/ou les enseignes. Ainsi, le franchisé doit entretenir l'image de marque de l'entreprise d'une manière spécifique clairement stipulée par le franchiseur.'
https://www.infosentrepreneur.net/definition-de-la-franchise...
Joanne Nebbia (asker) Jul 24, 2018:
Hi Marco, thanks for the link. For the time being I am of the opinion that it is simply one of those 'untranslatable' phrases that need to stay either in French or a clumsy UK version of the French that might send someone off to look for what it means. Efforts from fellow Prozians would seem to indicate that there is no translation as such.
Marco Solinas Jul 24, 2018:
To: Asker Have uou seen this? https://www.proz.com/kudoz/french_to_english/retail/2593826-...
The answer chosen may not the the best, but it may help.

Proposed translations

+2
58 mins
Selected

rallying signs

Interfirm Networks: Franchising, Cooperatives and Strategic Alliances
https://books.google.co.uk/books?isbn=3319101846
Josef Windsperger, ‎Gérard Cliquet, ‎Thomas Ehrmann - 2014 - ‎Business & Economics
Franchising, Cooperatives and Strategic Alliances Josef Windsperger, Gérard Cliquet ... The transfer of know-how and the use of rallying signs for customers are ...

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Note added at 59 mins (2018-07-24 10:51:50 GMT)
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www.eff-franchise.com/Data/Code of Ethics.pdf
The European Franchise Federation (EFF) is a not-for-profit international association ..... i) the property of or the rights to use the distinctive signs that rally the ...

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Note added at 1 hr (2018-07-24 10:52:36 GMT)
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though there are very few references for this, so check!
Note from asker:
Well the book is certainly bona fide stuff, I'm guessing that the term was translated from an original VF. I imagine that the translator would have looked long and hard for a better translation, so that in itself seems a good enough justification for using it in my document. Thanks Liz
Peer comment(s):
agree Elisabeth Gootjes
39 mins
agree AllegroTrans
56 mins
neutral philgoddard : This sounds odd to me, and rallying makes me think of troops in battle. It probably means something like unifying.
5 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "to be accompanied by a brief list of what these may be - as discussed above"
2 hrs

promotional materials

Note the confidence level but maybe it would be better to come at this from another direction.
Something went wrong...
4 hrs
French term (edited): signes de ralliement de la clientèle

signs attracting clientele

Translation used in "Franchising in European Contract Law" by O. Bueno Diaz. (found via Google Books).

This notion appears to be specifically French, and to be used specifically in the context of franchising. It means the totality of signs, marks etc. that constitute the brand image.


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Note added at 4 hrs (2018-07-24 14:41:33 GMT)
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On reflection, since this is a standard French expression with no direct English equivalent, it may be wise to pick something that will strike the English reader as unusual. "Rallying signs" may be better on that score.
Note from asker:
I agree Steve, this is one of those moments when asking the opinion/advice of fellow translators is so valuable! I came to the same conclusion myself :)
Something went wrong...
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