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Glossary entry

Spanish term or phrase:

pantones

English translation:

Pantone colors

Added to glossary by Marie Wilson
Mar 19, 2018 14:36
6 yrs ago
17 viewers *
Spanish term

pantones

Spanish to English Art/Literary Photography/Imaging (& Graphic Arts)
This is from a text by an Argentine curator about the problem of contemporary photography. While it might refer to pantone, the company that makes paint colors, the context makes me think that the reference is something more technological:

Para los que hacen arte con fotografía la situación es aún más desafiante. Van a batallar en el centro de un ring plagado de redes sociales y aplicaciones, de medios masivos, sus satélites y sus drones, de juegos de verosimilitud y de manipulación de los documentos ¿En qué se ancla un fotógrafo si ya no hay una masa consistente de realidad, sino una masa hacinada de ficciones? ¿Intentar apelar a un estado emocional compartido por algunos? ¿Narrar una microhistoria que hable de la condición humana? ¿Componer o desmenuzar pantones como si fuesen la naturaleza muerta del siglo XXI?.

Thanks
Proposed translations (English)
3 +2 Pantone color chart
References
Next two sentences
Change log

Apr 26, 2018 14:26: Marie Wilson Created KOG entry

Discussion

Jennifer Levey Mar 19, 2018:
Having worked for many years in both broadcasting and publishing, I am sure that it refers to colours in the Pantone chart. These are used, especially in the advertising world, to define very precisely a particular company's "house colours" (the Coca Cola Co.'s red, for example, which is different to the red used by Kodak). The ST appears to be suggesting that these colours, which are very tightly controlled in terms of hue and saturation (or any other standard colour space such as LUV), and that can be reproduced with great precision in digital imaging systems (16+ million colours and all that...) lose something of the naturalness and subtleness of "real life" colours.

I see something of an analogy with the classic (in the media world) argument on the relative merits of film and television imaging systems.

Proposed translations

+2
24 mins
Selected

Pantone color chart

I think it does refer to the company, Pantone.

Humanae: Los pantones de la piel humana | Isopixel
https://isopixel.net/2012/.../humanae-los-pantones-de-la-pie...
Cada una de las fotografías que compone este proyecto, fueron tomadas con un fondo extraído a partir de una mediana de 11×11 pixeles tomada de la persona que fue retratada en él. Las guías Pantone son uno de los principales sistemas de clasificación de colores, los represena mediante un código alfanumérico, ...

How Pantone Became The Definitive Language Of Color
https://www.fastcodesign.com/.../how-pantone-became-the-defi...
Sep 18, 2015 - It Started With A Universal Language Back in the early 1960s, Pantone was a printing company in Carlstadt, New Jersey, with a specialty in color charts for the cosmetic, fashion, and medical industries.

I think you should add colour chart, to make it clearer.



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Note added at 29 mins (2018-03-19 15:05:49 GMT)
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Another example:
la importancia de los pantones para imprimir el color de mi marca
www.kleur.co/.../la-importancia-de-los-pantones-para-imprim...
La carta de colores pantone es un sistema creado para lograr con mayor exactitud los colores en la impresión grafica. La carta pantone contiene la totalidad de los colores con sus respectivas tonalidades pero en cada una está grabado un código que permite que con solo señalar el numero, podrás saber ...
Peer comment(s):
agree Robert Carter : I think you're right, but to me it seems to refers to Pantone colours, rather than the colour chart.
32 mins
Thanks, Robert. Arty stuff can be hard to decipher. You may well be right!
agree Jennifer Levey : Agree with Robert, but with my additional observations in the discussion box.
47 mins
Thank you, Robin, and interesting discussion post.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thanks"

Reference comments

53 mins
Reference:

Next two sentences

Cuál es el chroma al que le podemos pegar lo que estamos sintiendo? ¿Y su pantone?

I think it means Pantone colours, but I'm not totally certain.
Peer comments on this reference comment:
agree Robert Carter : Yes, I'd say so too.
4 mins
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