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Creating smart and personal digital signage with PADS4

Smart and personal digital signage with PADS4
Digital is taking over.
Whether in the form of smartphones and smarter televisions, or digital signage replacing analogue, that fact is hard to miss.
The static signage of the past is quickly becoming outmoded and outclassed.
Especially in a world where digital can integrate big data and social interaction to create customized and person driven content.
Today, businesses have the opportunity to create real engagement by tapping into rich data sources such as Microsoft Exchange, SAP, content management systems, video surveillance, room reservation, queue management, and social media to make displays dynamic and personalized.
But, while many understand the value and impact of adding digital signage to marketing and communication touch-points, digital integration can be challenging if you don’t know how to connect your data or how to use that information for your signage.
PADS4 software allows you to change static communication into smart, moment driven and personalized touch-points.
It allows you to integrate your existing data sources into smart, responsive displays using scheduling, rules, and real time indicators, to communicate to large audiences such as at an airport or business location.
Using Analytics and Big Data
Converting analytics and big data into smart signage allows for a range of customization including better predictions, time management, and audience driven advertisement and infomercials.
Analytics in queue management help to predict expected wait times, show targeted ads, and increase engagement during a necessary wait time.
In a specific environment, this technology can be adapted to offer valuable information.
For example, in a bank, it can be adapted to show a message in line with the available specialties, along with an expected wait time using company data.

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