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targeted ads

Portuguese translation: anúncios direcionados

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase: targeted ads Portuguese translation: anúncios direcionados Entered by: Cintia Galbo

19:32 Apr 14, 2021

English to Portuguese translations [PRO] Marketing - Business/Commerce (general) / General
English term or phrase: targeted ads Targeted ads are a form of digital advertising where advertisers direct advertisements to an audience who convey certain traits. The traits are based on a user’s location, demographic, interest, and behavior on social media. Oi, pessoal, eu já encontrei "anúncios segmentados" e "anúncios direcionados". Alguém saberia qual seria o termo mais adequado? Muito obrigada desde já.	Cintia Galbo KudoZ activity Questions: 2735 (none open) (113 closed without grading) Answers: 27
anúncios direcionados Explanation: Sug. -------------------------------------------------- Note added at 1 min (2021-04-14 19:34:31 GMT) -------------------------------------------------- Ver https://www.google.com/search?q="anúncios direcionados"&oq="...	Selected response from: ferreirac Brazil Local time: 20:06
Grading comment Muito obrigada! 4 KudoZ points were awarded for this answer

Summary of answers provided
4 +5	anúncios direcionados	ferreirac
4 +1	publicidade direcionada	Felipe Tomasi
4	anúncios personalizados	Kevin Albuquerque

Discussion entries: 2

Cintia Galbo ASKER 18:46 Apr 21, 2021  Obrigada, Matheus! Concordo! Muito obrigada a todos os colegas! Matheus Chaud Brazil direcionados x segmentados 20:10 Apr 14, 2021  Cintia, costumo traduzir targeted = segmentados targeting = segmentação para falar de públicos, dados, etc. e targeted = direcionados targeting = direcionamento para anúncios, campanhas, publicidade, etc. A meu ver, dados e público, a gente segmenta. Campanhas, anúncios, etc., a gente direciona a um determinado público. Automatic update in 00:

  

Answers

1 min   confidence: peer agreement (net): +5

anúncios direcionados Explanation: Sug. -------------------------------------------------- Note added at 1 min (2021-04-14 19:34:31 GMT) -------------------------------------------------- Ver https://www.google.com/search?q="anúncios direcionados"&oq="...	ferreirac Brazil Local time: 20:06 Specializes in field Native speaker of: Portuguese PRO pts in category: 432
Grading comment Muito obrigada!
Peer comments on this answer (and responses from the answerer) agree  Michael Lourenço Leite 24 mins   -> Obrigado! agree  Matheus Chaud 31 mins   -> Obrigado! agree  Clauwolf 40 mins   -> Obrigado! agree  Silvia Aquino 2 hrs   -> Obrigado! agree  Ana Vozone 2 hrs   -> Obrigado!
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4 mins   confidence: peer agreement (net): +1

publicidade direcionada Explanation: Outra opção. https://www.google.com/search?q="publicidade direcionada"&sx...	Felipe Tomasi Brazil Local time: 20:06 Specializes in field Native speaker of: Portuguese PRO pts in category: 36
Peer comments on this answer (and responses from the answerer) agree  Bruno Pavesi 12 mins
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5 mins   confidence:

anúncios personalizados Explanation: Acredito que o termo mais correto seria anúncios personalizados, que a própria google chamava antigamente de "publicidade com base em interesse".     https://support.google.com/adsense/answer/9007336?hl=pt-BR	Kevin Albuquerque Brazil Local time: 20:06 Native speaker of: Portuguese PRO pts in category: 12
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