German to English Marketing Marketing

Dear colleagues,

I'm translating the book AI in Marketing, Sales and Service by Peter Gentsch.

Originally, this book was written in German (Künstliche Intelligenz für Sales, Marketing und Service: Mit AI und Bots zu einem Algorithmic Business) so I'm dealing with the English translation of the German original. And sometimes the English translaion seems rather strange to me and to native English speakers as well.

This is the German original:

Content Marketing muss sich immer am Neuen orientieren

Die Zukunft des Content-Erfolgs liegt darin, alles Gewohnte infrage zu stellen. Durch technologische Innovationen verändern sich die Touchpoints schneller, als manche Marketiers es erwarten. Derzeit konzentriert sich alles auf die Browser-Welt, weil dar- über viele Menschen ihre Inhalte schöpfen. Doch der Information-Overload überfordert zunehmend die Onliner, die deshalb lieber „Abkürzungen in Digitalien“ nehmen und von Links Abstand nehmen, weil sie in der Regel schon genügend Informationen um sich herum wahrnehmen.

This is the English translation:

Content Marketing Always Has to Align with Something New

The future of the success of content lies in questioning the familiar. The touchpoints are changing faster than many a marketer expects due to technological innovations. At present, everything is concentrated on the browser world, because many people obtain their information in this way. Yet, the information overload is increasingly overstraining people online, who thus prefer to take “short cuts in Digitaly” and distance themselves from links, because they usually are perceiving enough information around themselves.

I'm not sure what the part beginning with take "short cuts in Digitaly" means, but my guess is: On the search results page people don't click/open the links and only read the text surrounding the links.

Thank you.