English Bus/Financial Internet, e-Commerce

I am not clear about the meaning of the phrase ,,image coverage’’ as used in the context below:

''Without Brandbank’s specialised service and ongoing support we would not enjoy the image coverage on the retailer website which we do currently. Easy to use website and frequent updates on products required means the Brandbank service is an invaluable tool for any supplier working with .com retailers."

''To do this, Brandbank receives product range listings from Tesco.com and processes the data through its sophisticated IT systems to create reports of site coverage. This information is fed back to Tesco.com’s management team and used by Brandbank to initiate comprehensive supplier liaison campaigns to maintain onsite image coverage.’’


Does the phrase mean ,,the extent to which product images are (adequately) displayed on the website’’?

Any help would be greatly appreciated.